Inclusivity
One look at the front page headlines shows the significance of inclusive in our current time-and-place in history. Greater numbers per day, especially younger audiences and marginalized groups, want to see a more optimistic depiction of equality in the content they consume and the brands they purchase from. Or accurately, they don’t want to see the same homogeneous content we’re accustomed to from previous decades. In 2021, digital marketing includes media and subject matters that cover a variety of races, sexuality, religions, etc., as well as representation for people with physical disabilities and learning disabilities. It includes the content for your imagery and videos, but also the topics you discuss in social media and blogs, or even the line of products you offer.
Sustainability: loud and proud
As a digital marketing trend of inclusive, people in 2021 are similarly passionate about environmentalism. All they want to make sure the brands receiving their money are just as concerned for planet earth as they are. With 81% of consumers strongly feeling companies should help improve the environment, what we’re seeing is a popularity boost for sustainable and Eco-friendly brands, especially for younger consumers. It goes well-beyond the market for green products—every brand can benefit by broadcasting their sustainable practices.
Ad-blocker blockers
The trends of digital marketing in 2021 aren’t all about positivity and progress—it’s also about overcoming obstacles like ad blockers. With 27% of internet users expected to use ad blockers in 2021, many marketers are having their primary stream of traffic automatically cut off at the source, including PPC campaigns. First, have check how big of a problem it is for you—your ad data and analytics should tell you what you need to know. the damage might be negligible, depending on your target audience or where you post ads.
Image and video SEO for visual searches
You may know you can search for images and videos by typing in keywords, but did you know you can also submit existing images for a search, or even take original photos and search for context? As much as users discover these visual search techniques, it changes the overall landscape of SEO in general. Familiarize yourself with Google Lens, especially if you’re an eCommerce brand. You should handle SEO techniques right, and you can take traffic away from competitors when shoppers conduct picture searches for products or barcodes.
Interactive content
Here’s a trend that’s technically been around for awhile, but it’s just now being recognized as a best practice. Interactive content doesn’t just promote more engagement, it also improves the user’s enjoyment. Interactive content like quizzes, open-ended questions, surveys, contests, giveaways, polls, calculator widgets, etc., can do wonders for your brand. At the very least, they increase the length of time users engage with you, which helps your standing in algorithm-based searches and feeds. But more importantly, people want to be engaged, so interactive content almost always improves your user experience.