A process of optimizing a website to be found in local search results is
known as local search engine optimization. It is a branch of SEO .
Local search encompasses all t search terms that scream local, such as:
doctors near me
lawyer near me
Basically, local SEO is a strategic process which focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. .With the help of local search optimization strategies, businesses can improve their visibility in these local search results for terms related to their business and their products or services. For local SEO, it isn’t all that different from organic SEO – keyword research, content, links, and on-page technical SEO. It just has a local focus. These elements are very important to get right for your website and its industry overall in order to outperform the competition in the SERPs. While optimizing for local search, however, these parts contain more of a local focus that focuses on searches people are performing in the immediate area surrounding the business (e.g., local city names). Keyword research for local SEO has not changed all that much, although some aspects are a little bit different than earlier. Now a days statistics show that people have more access to devices like smartphones, Amazon Echo, and Google Home. It’s easier to most of the people to say “find a doctor near me” or “find a plumber near me” than it is to type. Thus, it isn’t surprising to see a rise in local queries based on conversational voice search than in written. If your industry is service-oriented, try out keyword variations that include questions and answers.
Benefits of Local SEO
To get better visibility in Google search engine results pages (SERPS), investing in local SEO has other advantages for small businesses.
A Cost-Effective Marketing Solution
All it requires time and effort to manage your business information in online directories, you can typically set up local business listings across the web for free with various tools like Google My Business and Facebook, which makes local SEO a more cost-efficient option for online advertising.
Helps Local Customers Find You
72% of consumers who search for a local business visit a store within five miles. So if you’re being found in local search results or in Google Maps, there’s an increased chance of capturing new leads for your small business.
Reaches Customers Who Are Ready to Buy
Most of the local searches that are performed on mobile devices convert into sales. This can be satisfied to the fact that local SEO puts you in front of the customer at the exact moment they’re searching for a product or service, making them more likely to purchase or at least inquire for more information.
Delivers More Qualified Search Traffic
Local search can help move out searchers who aren’t likely to contact your business. It doesn’t mean that search engines are making a concerted effort to shield businesses from customers, but because they want to provide relevant local results based on proximity and intent. So basically someone who’s 50 miles away probably won’t see your HVAC company pop up in search, but one who’s just five miles away would.