Topic cluster model has been the newest SEO strategy nowadays. A proper use of focused keywords need to be shown to rank well in search engine result page.
Topic cluster helps in connecting users previous searches with the related topics and phrases, which result in finding the best results for users. Below we explain what is topic cluster model and its benefits of using.
What Is Topic Cluster Model?
Topic Cluster is a group of interlinked web pages that are constructed around a pillar content which targets a broad topic. This is based on the idea that search visibility about a particular topic is better than ranking for a specific keyword. This method helps visitors to satisfy their query while visiting the site. Topic clusters are alternate way to publishing individual keywords for content writing and to rank high in search engine results pages.
Topic cluster has three components
1. A pillar page on a core topic:
Pillar page is one which covers user intents and gives enough value to make users click through to the appropriate next piece of content
2. Cluster pages which covers related topics in more depth:
Cluster page is about going deep on a particular topic and not just about find a long-tail keyword and write about it. It tends to have a narrower focus on a specific user intent.
3. Internal linking between all of the pages:
Links generated from the cluster pages to the pillar pages tells that the pillar page is the most important in the group. Each link should also have anchor text which tells the search engine the content behind every link.
Importance and Advantages of Topic Cluster Model:
1. Keep visitors on your website
Having n number of content that is related to the interests of your visitors will make them stick to your website longer.
2. When a particular page does well, all the interlinked content also do well
When you create a content about particular topic, it will gradually improves the search rankings of the other similarly related content that is already there in your website which will lead to multiple SERP positions.
3. Bring you more traffic
Cluster is very useful in term of ranking, as it attract more visitors to your website and will more likely stay on it.
4. Backlinks adds social media shares:
Pillar pages get shared widely among influencers in a given space.
Steps on how to create better pillar content
1. Understand your audience
First step is to figure out your target audience. Think about people that are most likely to buy your products or use your services. One way is to get to know your followers interest’s, depending on that you can impress and enhance them. Once you know who is in your target audience, you can create better content.
2. Brainstorm core topics
After you discover your audience and their interest of topics you can start with broad topics which you can break down into smaller pieces. Break the content down into different types of content including videos, blogs, infographics, and more.
3. Use videos and infographics as supportive content
If the pages are full of content the audience might not fully comprehend with it and might leave the page early. This is where videos and infographics can be used. These acts as a branches of your content, Which will help your audience to keep engaged and interested in your business.
4. Keep updating your pillar content
After creating a pillar content don’t just stop, keep on updating the information every now and then. This will help your content perform better. You need to update your pillar content to ensure that it reflects recent data, trends, or other changed information.
5. Promote your pillar content
Promote your site’s pillar content so that you can increase traffic on your pages. By interacting keywords and backlinks help your pillar content move up in SEO ranking. Promote content on social media by sharing it with your followers and encourage them to check it out. Marketing results are By promoting your pillar content, you will see better marketing results.
We at WebSoftTechno are a top SEO consulting firm in Pune can guide you throughout your journey of content marketing and its promotion through pillar content marketing strategy. Call us now at +91 9922442272 to know more. Visit our website www.websofttechno.com for more information.