Ethaza- The Men's Boutique
Ethaza as a brand represents the Indian and Western fusion. We empower a sense of fashion that is ethnic at heart but modern in trend. An apparel brand for men needed a global persona, right from the name to the packaging. The name had to sound smart, short and easy to recall yet quite stylish. So,Ethaza is a word woven from two words, “Eth” for Ethnicity and “Aza”, meaning powerful in Arabian, they together as a term constitute the meaning ethnically and culturally powerful. Ethaza weaves authenticity, tradition and culture with the western fusion for blending one’s opinion of style.
Branding the attire for ‘him'
The colour scheme used the eternally classy combination of black & Grey. The neutral yet powerful black was used to define the savvy men of today who is well aware of his strength. The Grey highlighted his pursuit of truth, his clarity of thought and his boundless intellect and reasoning.
We WEBSOFT TECHNO re-positioned with a new, contemporary look
Client
Ethaza
Industry
Men’s Boutique
Year
2019
A great piece of creativity implemented in every possible way
Web Design
Powerful creations for growth.
